Anatomy Of A Product Recall — Lessons Learned From Odwalla

Santa Cruz, California, March 10th, 2008 – The Northern California Manufacturers’ Association has invited Mythmaker’s David Bernard to speak about Odwalla, Inc’s devastating 1996 E. Coli contamination and product recall.

At that time Mr. Bernard was heading up “Channel O,” the company’s innovative, in-house multimedia communication department, which placed him in a unique position to document events. The presentation will consist of news footage taken over a twelve-month period showing how the event played out in the media, and the impact of the company’s message strategy on the evolving story – a strategy proven so successful the case study is now referenced in business schools. The event is open to Association members:

When: April 8th 10:30 AM

Where: Hampton Inn, Vacaville CA

More About David Bernard.

David Bernard is a marketing strategist and communications expert with twenty years of experience in multimedia and marketing operations. David has managed numerous brand development projects and product launches in the natural food and beverage industry. Experience as a former broadcast journalist and video producer gives him a unique edge on understanding message delivery and communication issues. David is founder of Mythmaker Creative Services, a branding agency that specializes in artisan, organic, and natural food and beverage products.

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