Mythmaker Gets Good Press
Quick, name the brands associated with these slogans: “Snap, Crackle, Pop!” “It’s the Real Thing” and “Finger Lickin’ Good.” If you guessed Rice Krispies, Coca-Cola and Kentucky Fried Chicken, then you understand the impact of marketing on American consumers’ food and beverage choices.
What you might not know is there’s a nationally known player in the food marketing world based right here in Santa Cruz. But instead of pushing sugary cereals, soda, or fast food, Mythmaker Creative Services creates identities and package design for artisan, organic and natural food and beverage products.
If your only knowledge of advertising and marketing comes from the television show “Mad Men,” a visit to Mythmaker’s downtown office will come as a welcome surprise. Instead of ruthless suits clawing their way up the corporate ladder, you’ll find a quartet of quirky, blue jean-clad artists and writers speaking with conviction about “values-based positioning” and companies that operate “from a place of passion and authenticity.”