Who We Are

Don Faia is an award winning creative director, graphic designer, and illustrator with thirty-five years of business success. He started his own design firm in 1973 and created the visual brand for Odwalla, Inc. Don has also guided the development and evolution of several other national brands. He has been honored in numerous national and regional competitions and publications. His work is part of the Library of Congress Permanent Collection.

David Bernard is a marketing strategist and communications expert with twenty years of experience in multimedia and marketing operations. David has managed numerous brand development projects and product launches for companies such as Odwalla, Drinks that Work, Pacific Ethanol Inc, and nSpired Natural Foods. Experience as a former broadcast journalist and video producer gives David a unique edge in identifying target audiences and crafting effective messaging. When not in the office, Dave finds his creative outlet as a bluegrass musician and songwriter.

Tom Dill has been working in brand creation, graphic design, and marketing strategy since 1980. He has served as art director for Trinity Springs and Odwalla, Inc., and is a founding partner of Odwalla. During the 1990s he worked in the company's pioneering marketing group "The Drink Tank" and created packaging, advertisements, brochures, slogans, and product names. Since 1999 he has contracted for Idiom Naming as a creative specialist, working on hundreds of naming projects. Tom also takes too many photographs and plays noisy trumpet. He has a Master's Degree in Electronic Music from Mills College. Tom, along with Bonno and Dave, is a graduate of The Colorado College.

Anita 'Bonno' Bernard (Dave's sister), has been a writer, publisher, and brand consultant since 1984. She developed her skills in product naming, slogans, copy writing, branding, and corporate cultural development during seventeen years at Odwalla, Inc. Over the years, she has collaborated with a wide variety of companies and organizations, from local schools to Nike, Inc. Bonno is also an orchidist, a Zumba dance instructor, and an accordion player.

Laurie Longenecker began her professional artistic life as a Fabric Designer in New York City after graduating with a BFA in Design from Syracuse University. When she made the move to the West Coast she put her design talents to work as a graphic designer. She worked and still works, designing award-winning projects for companies both big and small. Laurie designed the packaging for Newman's Own Organics as well as logos and packaging for many other companies. After taking a watercolor workshop in France she fell in love with painting and now spends her free time making and selling her art.

Leslie Pave has been working in PR and Social Media development since 2000. She has great instincts about Content Marketing and understands what it takes to build relevant on-line communities. Trained as a professional chef, Leslie is a "foodie with connections," and is well-equipped for meeting the unique needs of food and beverage start-ups.