Who We Are

Don Faia is an award winning creative director, graphic designer, and illustrator with thirty-five years of business success. He started his own design firm in 1973 and created the visual brand for Odwalla, Inc. Don has also guided the development and evolution of several other national brands. He has been honored in numerous national and regional competitions and publications. His work is part of the Library of Congress Permanent Collection.

David Bernard is a marketing strategist and communications expert with twenty years of experience in multimedia and marketing operations. David has managed numerous brand development projects and product launches for companies such as Odwalla, Drinks that Work, Pacific Ethanol Inc, and nSpired Natural Foods. Experience as a former broadcast journalist and video producer gives David a unique edge in identifying target audiences and crafting effective messaging.

Tom Dill has been working in brand creation, graphic design, and marketing strategy since 1980. He has served as art director for Trinity Springs and Odwalla, Inc., and is a founding partner of Odwalla. During the 1990s he worked in the company's pioneering marketing group "The Drink Tank" and created packaging, advertisements, brochures, slogans, and product names. Since 1999 he has contracted for Idiom Naming as a creative specialist, working on hundreds of naming projects. Tom also takes too many photographs and plays noisy trumpet. He has a Master's Degree in Electronic Music from Mills College. Tom, along with Bonno and Dave, is a graduate of The Colorado College.

Anita 'Bonno' Bernard has been a writer, publisher, and brand consultant since 1984. She developed her skills in product naming, slogans, copy writing, branding, and corporate cultural development during seventeen years at Odwalla, Inc. Over the years, she has collaborated with a wide variety of companies and organizations, from local schools to Nike, Inc. Bonno is also an orchidist, a percussionist, and a closet accordion player.