Why the Name

Myths are a powerful expression of the character and history of a culture. We see companies as societies, each with a unique “ethos.” At the heart of every compelling brand is a story about the essential human truth or core beliefs that brought the company to life. Passion, hard work, ideals, service, sacrifice, innovation – the unique elements of a company or product’s story – nourish every aspect of its life and its legacy. Mythmaker seeks to create meaningful brands by revealing the power of a company’s original myth and expressing it authentically to the rest of the world.