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Which one of these makes a better New Year's resolution: "Make more money" or "Do more good"? How about both? They aren't mutually exclusive. In fact, if you want to stay relevant to a rapidly maturing, important consumer audience, you can't have one without the other.  More »

Print this out. Refer to it often. These Top Ten Mistakes for New Entrepreneurs were compiled by a couple of guys who have been in the trenches and seen it all.  More »

Here are four simple touch points to help you create a tone and feel that people want to engage with. More »

If you haven’t already heard the term “Content Marketing,” you will. It refers to the changing nature of advertising and marketing strategies, driven by the social networking power of the internet.  More »

Coming up with a name for your product or brand is not a task to be taken lightly. Naming is a craft and people who are really good at it are a rare and important breed.  More »

The times, they are a changin'. For a new generation, packaging matters. Choose your materials thoughtfully or risk loosing the growing number of conscious consumers.  More »

My message to marketing students? Do something crazy. Like starting your own business.  More »

How do we decide who gets to come home with us and who doesn't when it comes to brands? I want the one that looks most like me. Or, at least, the one who looks like the best parts of me.  More »

Two years ago I attended an "Entrepreneurs Forum" hosted by Sherbrook Capital at the Expo West Natural Food Convention. It featured a panel made up of people from different VC groups charged with identifying promising young companies in which to invest. I asked the panel this question: "How much value do you place on cause related marketing strategies or values based marketing positions when it comes to assessing product potential?" More »

The word "authenticity" has become an overused branding buzzword, but what does it really mean? For us here at Mythmaker The "A" word is more about process then a brand attribute. You can't design authenticity. The key is finding it and working from that place.  More »

So you want to call your package "sustainable"? With a little creative thinking, intelligent design and careful choice of materials it is achievable. Here's an example of how we did it for Swoonbeams.  More »

"Whole Foods will make me rich." We often see this basic assumption when we're asked to look over the sales and marketing plans of start-up ventures. Understandably, many first time entrepreneurs tend to overestimate buyer enthusiasm for their idea and underestimate the costs and time involved in moving a product into the market place. Here are a few basic tips gleaned from sales experts that will help you sell into Whole Foods.  More »