Portfolio | Branding

A family trio of energetic health and fitness enthusiasts, including a doctor, a chef, and a pilot, created a super-healthful baked nugget in response to their collective concern for a poorly nourished society. They approached us to build their brand from the ground up, including product name, tagline, copy, logo, umbrella company identity, and package design. Because the product was a raw, bake-at-home dough, the name process was challenging, as we were naming both a product and a “substance.” In the end, everything came together nicely, and the Rancatores are rockin’ Zumanna all over the east coast.