When we first met DC Electronics back in 2004, the company was growing fast but did not have much in the way of a brand or communication platform. We began by redesigning the company logo and helping the organization clarify and strengthen its unique strategic position. We built a new company website aimed at showing off DC’s strong manufacturing operation, and produced videos and other communication tools for the sales team. Over the years, we worked closely with President Dave Cianciuilli to hone the message and position the company against much larger, international manufacturing operations. The work finally paid off in 2014 when the company sold to Ampheonl, one of the largest manufacturers of interconnect products in the world.