N’Spired Natural Foods

Branding

 

N’Spired developed a new type of low-calorie cracker to healthfully satisfy women’s top two snack cravings: crispy chips and dark chocolate.  We gave the brand a sense of fun, with an upfront acknowledgement of the needs being met: munching and getting one’s chocolate fix without guilt. In addition to name and positioning tagline, we developed a copy device called “The o’coco’s Scenario.” Each flavor had a different, numbered scenario in which o’coco’s saves the day. N’Spired subsequently created an interactive marketing campaign using the o’coco’s scenario concept.