Odwalla

Branding

 

Mythmaker’s core group first came together in the early ’80s when Don Faia and Bonno Bernard worked with Greg Steltenpohl to develop the Odwalla Brand identity. We helped guide brand design strategy until the company sold to Coke in 2001, at which time we left to begin Mythmaker. (Sadly, the Odwalla brand has since lost its original charm.)