In early 2008, Ilene Morrison came to us with an idea: Fair Trade, Organic Fudge. Three months later her product idea had a name, a position, an innovative packaging concept, and a copy platform. Mythmaker also brought in strategic partners to help formulate sales and marketing strategy. By Christmas of 2008, Swoonbeams began selling into retail grocery, including Whole Foods.

To hear Ilene tell her story, watch this short video »