Shely Aronov loved the hummus she knew well from the small street shops in Israel, and wanted to bring that unique experience to a wider audience. After years of perfecting her products, she launched Yamba™, an “authentic Israeli” style hummus. We developed a label die-cut to take advantage of the beauty of the hummus while also creating a unique look and feel to the package. We also designed a simple but impactful website using stylized product shots captured by our talented product photographer. Visit the website.