Zumanna

Branding

A family trio of energetic health and fitness enthusiasts – including a doctor, a chef, and a pilot – created a super-healthful baked nugget in response to their collective concern for a poorly nourished society. They approached us to build their brand from the ground up, including product name, tagline, copy, logo, umbrella company identity, and package design. Because the product was a raw, bake-at-home dough, the name process was challenging, as we were naming both a product and a “substance.”  Here’s what founder, Paul Rancatore had to say about our work:

“Thank you for the outstanding job that you have done on our behalf. You have surpassed our expectations. Your experience, knowledge and wisdom have strengthened our company.”