What About The Boomers?
We Branding people keep talking about what a gold mine the
“Millennials” are. We blog about reaching those
twenty-to-thirty-something, tech-savvy hipsters in order to spark
wildfire brand success, warning that if you can’t speak their language
you will become irrelevant. YYSSW (That’s “Yeah, yeah, sure, sure,
whatever” in Millennial speak.) What about their parents?
At a recent financial services industry conference in New York a group
of marketing experts discussed the overlooked opportunity of the 50+
consumer. Here’s a great blog post that sums up the five big
misconceptions marketers have about Boomers.